Wednesday, February 24, 2010

League of Extraordinary 3D Content

Look out Academy Awards. The accolade filmmakers may all soon be pining for are those given by the new International 3D Society. The society was formed less than a month ago, according to the Los Angeles Times, by studio executives, heads of post-production houses and even an optometrist.

It's no surprise that "Avatar" was named the best live-action 3D feature at the society's inaugural Lumiere Awards at Grauman's Chinese Theater in Hollywood. "Up," "Partly Cloudy," and "G-Force" also won awards on the night.

The society is aimed at helping professionals in the industry, as well as celebrating the 3D films they create. Their goal, as stated on their Website, is to advance "the achievement of professionals working in the arts and technologies of Stereoscopic 3D."

You can visit their Website here: http://www.international3dsociety.com/

Tuesday, February 23, 2010

3D Fashion?

If you thought 3D technology was being stretched too far by being used in television and video games, how about fashion shows? Fashion house Burberry in London is using 3D footage to screen its fashion shows to cities like New York, LA, Dubai and Paris.

Viewers of these shows will wear the all-too-recognizable 3D glasses and watch as models appear to pop out at them, allowing views across the country to inspect even the finest details of the fabric.

If this sounds a bit like the "beaming" technology in Star Wars that Princess Leia uses to record herself, you are right. Look for the fashion shows to roll into theses cities autumn/winter of this year.

A New Dimension of Gaming

Critics of 3D technology are probably stuffing their foot in their mouth, because every day that passes seems to bring a new announcement of the technology being used. Today, 3D is entering the realm of arcade games.

Konami is displaying a Metal Gear arcade game this week in Japan. The game not only looks 3D to the user, but the action reacts to head movements, thanks to 3D glasses with an attached camera.

I have heard many audiences relate the "Avatar experience" to being more like a movie than a video game, and so what is to be the feel of a video game in 3D? Are we getting one step closer to emulating real life? Perhaps...

Sunday, February 14, 2010

4D the future?

As if three dimensions weren't enough, Avatar has now been released in 4D in Korea. The movie experience of 4D is more like popular rides at many theme parks, where seats shake and water is shot at viewers to replicate the action in the movie.

Hollywood studios are looking into how to expedite the process of creating a 3D, hoping to create them in seven weeks.

Sunday, February 7, 2010

Twilight Star is the latest to enter "third dimension"

Twilight Star Taylor Lautner will be staring in a new film based on the popular Stretch Armstrong toy.

And, yes, it will be in 3D, according to Gather.com.

After the success of James Cameron's Avatar, it seems like every production company is grabbing for an excuse to utilize the technology. And it's not just for movies, as 3D looks destined to hit the television and gaming industries with as big a punch as color did all those decades ago.

When will this technology be coming to our homes? What are the latest movies to look for? Stay tuned to this blog to learn the latest.